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Marketing communication of the CSSD party in the election to the Chamber of deputies 2013-Analysis of using instruments of political marketing
Zapletalová, Karolína ; Shavit, Anna (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis is concerned with describing the CSSD marketing communication in parliamentary elections to the Chamber of Deputies in 2013. The thesis is divided into two basic parts, namely theoretical and practical. The theoretical part describes basic definitions of marketing communication and political marketing, including its chosen tools. For my work, I chose the concept of the Jabloński "Promotion mix", which is divided into five basic categories - political advertising, direct marketing, sales promotion, public relations and personal sales. The practical part is devoted specifically to the CSSD and its election campaign in 2013. Subsequently, the thesis focuses on individual elements of the above mentioned Promotion mix.
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Case study of Vote Leave campaign from the political marketing perspective
Baloun, Matěj ; Shavit, Anna (advisor) ; Konrádová, Marcela (referee)
The subject matter of this bachelor's thesis is campaign Vote Leave, which was designated as the official campaign supporting the leave option in the 2016 British referendum concerning the membership of Great Britain in the European Union. The period in which this campaign is studied in the thesis dates from March 2015 to 23. 6. 2016. The aim of this thesis is to ascertain if the campaign used methods of political marketing by identifying and describing instruments of political marketing in the process of the campaign. This bachelor's thesis uses a method of case study. In the theoretical part of the thesis the author describes the theory of political marketing and its instruments, primarily based on theoretical work by Jennifer Lees-Marshment. The practical part of thesis focuses on the context of the 2016 referendum, British attitude towards the European integration and instruments of political marketing that were used by the campaign Vote Leave. The thesis concludes that political marketing was used in the process of campaign Vote Leave. This conclusion is made based on identification and description of selected instruments of political marketing that the campaign used, namely poll, focus group, targeting, branding, volunteer management, public relations, direct marketing, get out the vote,...
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Marketing communication of the CSSD party in the election to the Chamber of deputies 2013-Analysis of using instruments of political marketing
Zapletalová, Karolína ; Shavit, Anna (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis is concerned with describing the CSSD marketing communication in parliamentary elections to the Chamber of Deputies in 2013. The thesis is divided into two basic parts, namely theoretical and practical. The theoretical part describes basic definitions of marketing communication and political marketing, including its chosen tools. For my work, I chose the concept of the Jabloński "Promotion mix", which is divided into five basic categories - political advertising, direct marketing, sales promotion, public relations and personal sales. The practical part is devoted specifically to the CSSD and its election campaign in 2013. Subsequently, the thesis focuses on individual elements of the above mentioned Promotion mix.
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Comparison of the election campaigns for the 2014 European Parliament elections by French political parties in terms of usage of political marketing tools
Pechová, Marika ; Matějka, Ondřej (advisor) ; Tomalová, Eliška (referee)
The thesis focuses on election campaigns for the 2014 European Parliament elections by French political parties. The thesis deals with a rising popularity of the National Front party in France - nowadays an often discussed topic. The party is becoming increasingly popular and is attracting more and more voters. The biggest proof of the increasing popularity of FN is the party's victory in the 2014 European Parliament elections. There exist many explanations for this victory such as an unfavourable economic situation in France, the unpopularity of the socialist government lead by French president François Hollande, or anti-immigrant sentiments spreading throughout the whole of Europe. The thesis seeks to find another possible view on the phenomenon by comparing the FN election campaign with those of its main opponents, UMP and PS, and searching for certain differences. This comparison is based on usage of political marketing tools in the campaigns: election posters, advertising spots and profiles on the social network Facebook. The aim of the thesis is therefore to analyse how the French political parties used these tools in their campaigns, and also trying to find certain particularities in how they conducted the election campaigns. It is posited that if FN uses the tools in a different way and...
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Political marketing tools and their usage in slovak presidential elections (analysis of Kiska’s presidential campaign)
Hrušková, Petra ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The political marketing established in the Slovak Republic over the time and became a relevant part of the Slovak elections. Presidential elections in 2014 showed, that there is sufficiently large space for the application of political marketing. The aim of this thesis is to evaluate the election campaign of Andrej Kiska in presidential elections in 2014 in terms of usage of political marketing tools. The ambition of this work, is to show the extent and the exact form of the tools which were used in this campaign, based on the theoretical framework. Another object of this work is to describe, how was the results of presidential elections in 2014 perceived by Slovak public, how happy were the Slovak voters with the results of the elections and which arguments dominated in favor of Andrej Kiskas election.
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Political marketing tools and their use in election campaigns in the elections to the Chamber of Deputies in Czech Republic in year 2013
Novák, Martin ; Boučková, Jana (advisor) ; Nováková, Daniela (referee)
This thesis focuses on the use of political marketing during elections to the Chamber of Deputies in Czech Republic in 2013. Aim of the thesis is both to analyze political campaigns and their impact on voters, but also what kind of influence they had on the final outcome of the election. The work is divided into a theoretical part, which describes the evolution of political marketing both in the world and in the Czech Republic. Furthermore, the analytical part, which is currently focused on the analysis of political campaigns before the elections. And lastly, the thesis contains practical part, which focuses on research of current situation and the political perception of voters and their current electoral preference.
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